Lallemand Baking Solutions and Hagold Hefe GmbH participated at a local exhibition organised by Germany’s BÄKO West AG. Lallemand’s Florapan® portfolio of starter cultures and aromatic yeast was in focus. Customers had the opportunity of tasting breads made with different yeasts while stopping by at our booth.
Preferments made with our Florapan® allowed visitors to deepen their impression by smelling the dough. Also part of the exhibition, was a lecture area where Lallemand’s Strategic Marketing & Key Account Manager for Baking Solutions, Frank Schuhmann delivered interesting presentations on starter cultures.