• Bakery Partners

Market Opportunity

Exciting new information relating to the importance of vitamin D is breaking weekly. Independent surveys in the US, Canada and the UK show 3 out of 4 consumers are aware of the role of vitamin D in maintaining good health, but only 1 out of 10 consumers think bread is a potential source.

Lallemand/ American Yeast has developed a method to grow our Eagle bakers yeast and InstaFerm® dry yeast so that they an important source of vitamin D. Your customers can get the benefits of vitamin D every time they enjoy your products.

Now is the perfect time to market this important nutritional feature to your customers! By using Lallemand / American Yeast, your customers are getting "sunshine in every slice".

Promotional Material for You to Use

To help you market this feature, we offer promotional posters and brochures you can use to inform your customers of the vitamin D you're providing. Promotional items can be ordered here. We trust this added benefit will put the sunshine in your profits!

Some of Our Bakery Partners

Lallemand supplies over 25% of yeast used by bakers in North America and significant portions of the European and South African market needs. The new patent-pending process improvement of converting the plant sterols in yeast to vitamin D has resulted in a growing number of breads and yeast leavened goods becoming new natural sources of vitamin D.

The first bakeries that have launched breads with natural vitamin D in the market are: